Attributes that Media posses toward Educational Technology by Greene et. al. 1997

• Media can create learning situations that cannot otherwise be accomplished like bring past, current and distant events in the classroom.
• Media can be used to present information in a variety of ways which best meet particular learning objectives.
• Media can learning be more effective by increasing the realism, the dynamics and the attitudinal impact, thus increasing the motivation to learn.
• Some media such as television, can make the best teachers and learning  situation available to more students than would otherwise be possible.
• By using media, some educational objectives can be realized more economically than the conventional means.
  

Reference: Educational Technology 1 by Lucido and Corpuz